Yelena Afanasiyeva

Creative planning director, Channel One

Russian television and radio journalist, author and producer. Creative Planning Director of Channel One, the largest Federal Russian TV channel with coverage of 99% of the country’s audience. Founder and Director of the School of Channel One. Elena Afanasieva has conducted several thousand interviews with presidents, politicians, actors, sportsmen, media industry chiefs and leaders of opinion. She is presenter of the most popular radio programme about television, Telehranitel (Echo of Moscow), which has been on the air for 15 years. A member of the Russian Academy of Television, Elena is the author and producer of more than 30 popular TV programmes and series and a permanent member of the jury of Russian and international television awards (TEFI, Rose D'Or and others). She writes popular blogs about TV and media and popular novels, including the bestselling Kak popast na tv (How to get on TV), published in a total circulation of more than 100 thousand copies. Active in the field of training, Elena produces media programmes for the EBU (European Broadcasting Union), the Higher School of Economics, ‘Territory of Growth’ business forums, the ‘Business Environment’ school (Sberbank), etc.