Mechanisms of Successful Campaigns in the Media

The XIV Eurasian Media Forum continues with a master class titled “Mechanisms of Successful Campaigns in the Media”.

The behind-the-scenes champion of the 2015 United Kingdom general election, Giles Kenningham, the former head of the political press to the UK Prime Minister, spent this year’s general election as a spectator.

Speaking on the topic of this master class today, he has outlined the importance of Social Media in winning over younger generations of voters.